Tourism in Shropshire

So here are some headline figures...

• The total value of tourism in Shropshire in 2011 was £500,810,000. (most recent)
• 35% of spend is generated by overnight visitors, the remaining 65% by day trippers.
• 11.6 million people visited Shropshire in 2011.
• 11% of these (1,248,000) are overnight visitors, while 89% (10,360,000) are day visitors.
• Tourism employs 14,767 people in Shropshire (7% of all employment in the county and the equivalent of 10,963 full time positions).
• The main beneficiaries of the tourism trade are accommodation providers (£58,679,000), retail establishments (£133,497,000), catering (£170,327,000), entertainment (£65,554,000) and transport (£43,651,000)